How Your Traditional Company Can Keep In Touch With Modern Technology
Even though we’re a printing company, the bulk of our work happens online. Customers find us using search engines, use click-to-call to speak directly with our customer service staff, and send large image files to us via our online system. It’s safe to say that if it weren't for our online operations, our business wouldn’t be what it is today.
But many traditional companies – printing houses, newspapers and barbershops – are wary of using the internet, afraid that the world wide web simply won’t fit in with their existing business model. We’re here to tell you that this is a mistake. In our experience, even the most traditional companies can create a stellar online presence and engage a whole new market segment on the internet. The key is knowing how.
Design your site to catch people’s attention
First thing’s first. If you have a website, you need to invest in some incredible design. This is something that even the most traditional mind can understand – great design is timeless and applies to the on- and offline worlds in equal parts.
The internet is a little bit different, though. It adds an extra layer of interactivity and audience involvement that means your design really has to be on point. As well as making your website look incredible, invest some time thinking about how people are moving about the site. If you can make it easy for them to find the information they want (and make the sale), then your design job is done.
Make sure your site can handle large amounts of data with minimal downtime
As part of our day-to-day, we need to handle lots of information and design-heavy files. The documents clients send to us are loaded with colour, fonts and graphics, and are often quite heavy on the megabytes. If a site goes above its monthly limit in terms of upload/download quantity, it can go down, meaning a blank web page and lost sales.
This means we need a web hosting server that’s up to the task. We’ve found that cloud hosting is an ideal way for online businesses to make sure their data is safely stored while maintaining website uptime. Because cloud hosting relies on multiple servers at once, you know that there are back-ups to keep your site running if one server happens to malfunction.
Keep your customers coming back
If your website just contains a phone number and description of services, there’s no reason customers will want to revisit you. Upgrade your bare-bones website to a content-rich repository that keeps customers coming back.
One way to do this is to start blogging. Producing interesting content on a regular basis means customers will come back to your site to see what else you have to say. Simply find your voice, think of some industry-relevant topics and get writing!
Not only this, but creating engaging content will establish you as an expert in your field – and who doesn’t love to buy from people who really know what they’re doing.